erick david

Avenida Activa

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Avenida Escazú, the go-to lifestyle center for services and entertainment for people around Escazú, just opened their subterranean fitness venue, Avenida Activa. Here, people come to take dancing classes, train in martial arts and do some cross-fit. During my internship at White&Bold in early 2019, I had the opportunity to contribute to the design of the environmental graphics and signage for the site.

Erick is a very proactive collaborator. His commitment to quality results is noticeable.
Mauricio Martínez—Creative Director

The atmosphere in the place is electric. We went with an energetic approach to match the character the dancers, fighters, and fitness enthusiasts wield. However, the result is not distracting, but very sleek, in true Escazuceño fashion. The challenge was new for me, as the 40-meter-long boulevard seemed overwhelming at first. Though, during the project, collaboration and testing paved the way for the creative process.

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